Designing a logo can definitely be intimidating.
You want it to be innovative, yet still cater to your audience. You want it to be simple, but unique enough to stand out from the competition. To help you get started, here are 5 things to remember when creating your logo. Use this as a check list before you go public.
1. Keep it Simple
The best logos are simple. Less colour, shapes, and overall clutter not only appeal more to customers in terms of beauty, but in promoting memorability and overall brand recognition. Take a look at Apple and Nike for example. Both logos read in a glance and are extremely simple to remember. No need to get fancy. Just make sure that everything is well balanced and can easily be identified by customers. It needs to speak for itself.
2. Be Unique & Innovative
Researching your competition is one of the first things we recommend you do before you even begin to design your logo, including both direct competition (same product/service, same audience) and indirect competition (similar product/service, similar audience). This information is valuable as you can discover what brand identities your customers are already accustomed to in your industry. It also prevents you from unintentionally mimicking other brands. Your ultimate goal here is to create a logo that is unique and stands out from your competitors. See what they’re doing, and do something else. Don’t be afraid to get creative and think outside the box.
What sets you apart can sometimes feel like a burden and it’s not. And a lot of the time, it’s what makes you great. ~ Emma Stone
3. Design for Versatility
Logos appear in many different places and can be used in a number of ways. Think pens, billboards, t-shirts, banners, etc. Therefore, your logo needs to be versatile. It should be as identifiable in 1 colour as it is in full-colour and each version needs to be distinguishable no matter the size. Whether its on a pen or on the side of a building, adaptability is important.
4. Create for Your Audience
Before you begin, take the time to understand who your ideal client is. What traits they possess, what their needs are, etc. Once you’ve answered this, it will be easier to understand how to go about designing your logo. Take a look at Disney. To cater to their young audience, their script is very playful and fun. The Mercedes-Benz logo, on the other hand, is very modern and strong to attract a buyer who appreciates innovation and technology.
5. Make it Timeless
While it is definitely enticing to try to be on trend with the latest in design all the time, this is a mistake. If you continue to change your logo on a regular basis, you will have a difficult time creating a distinguishable brand that your customers recognize. The best logos always stand the test of time. We’re not saying that you have to stick with the same exact logo for the rest of time. It’s just important to remember that as your company changes, your logo should be able to adapt with it.